Jon Carl Matthews

Jon Carl Matthews

Ecommerce Manager

Bath, UK

Professional Profile

I'm the Ecommerce Manager for the FMCG B2C sales channel and principle B2B business for Dance Direct Europe and International Dance Supplies.

I manage the technical aspects of the company's internal Ecommerce/ERP projects. I've successfully delivered 4 commercial ecommerce launches and 3 ERP and WMS implementations including a 3PL integration.

My primary skills include

  • Ecommerce Conversion Optimisation
  • ERP deployments/migrations
  • Ecommerce website development/migrations
  • Managing developers and designers
  • Authoring technical specifications
  • Managing software development lifecycles
  • International Sales & Marketing
  • Project Management (Jira)
  • Process mapping, gap analysis and requirements gathering
  • Industry analysis and research
  • Commercial awareness and business acumen

I've extensive experience in

  • FMCG Ecommerce
  • Software Engineering
  • Ecommerce web development
  • Mobile App development
  • ERP integrations
  • WMS integrations
  • Magento Enterprise
  • Shopify
  • Custom ecommerce builds
  • Pick, pack and despatch warehouse logistics
  • API integrations (Stripe, SagePay, PayPal, Sage)
  • PPC campaigns
  • Google Analytics and Google Tag Manager
  • Marketing campaigns

My Employment History

Ecommerce Manager - Dance Direct

Swindon, Newton Abbot, Bordeaux, Chicago

June 2016 - Present

Ecommerce Manager for Dance Direct Europe and Revolution Dancewear Europe.

I manage the technical aspects of the company's internal Ecommerce, ERP and WMS projects. I've successfully delivered four commercial ecommerce launches and three ERP and WMS implementations including a 3PL integration.

Contract Software Engineer - Press 5 Ltd

Wiltshire, Bath, Bristol

June 2015 - Present

Planning, developing, testing, deploying and consulting on Web and iOS projects for my clients.

Senior Ecommerce Web Developer - Dance Direct

Melksham, Wiltshire

January 2013 - June 2015

Developed and deployed a bespoke Ecommerce application to handle £9 million in revenue. Application in production from November 2012 to July 2019.

Director & Senior Developer -


August 2010 - January 2013

Co-Founded and ran a small WordPress development agency that worked with clients all over the world from officed in central Bath

Web Developer - Future Publishing


September 2008 - August 2010

Web Developer within a large publishing agency.

Senior Web Developer - Boson Media

Bradford on Avon

April 2005 - September 2008

Senior Web Developer for a small web agency based in Wiltshire.


Wiltshire College


B-TECH National Diploma in IT.

Frome Community College


English, Maths, Double Science, History, German, IT, Design Technology